Graphic Design.

Graphic design-

which fulfils aesthetic needs,
complies with the laws of form
and the exigencies of two-dimensional space;
which speaks in semiotics, sans-serifs,
and geometries;
which abstracts, transforms, translates,
rotates, dilates, repeats, mirrors,
groups, and regroups-
is not good design
if it is irrelevant.

Graphic design-

which evokes the symmetria of Vitruvius,
the dynamic symmetry of Hambidge,
the asymmetry of Mondrian;
which is a good gestalt;
which is generated by intuition or by computer,
by invention or by a system or coordinates-
is not good design
if it does not co-operate
as an instrument
in the service of communication.

-Paul Rand (who knew he was a poet?)

The other day, I had a good idea for a poem.

Now I've forgotten it. Blast.

In other news, check out this great website with quotations about design of all kinds.

http://quotesondesign.com/

Untitled.

The camera is an artist’s single eye

Which captures in its view a scene of worth.

No value may it hold for passers-by

But the photographer sees idea’s birth.

And next, transfers from film, the retina

Where the image is implanted firm,

Straight to paper; light will give it a

Peculiar trait—an image it will turn.

What joy to find potential in the sights

That to another symbolize some thing

Altogether diff’rent! Bring to light

The gift the Creator is bestowing:

Art’s ability is such a gauge

Allows to us a glimpse of His image.

(During my senior year of high school, my British Lit teacher required us all to write our own Shakespearean sonnets. For better or for worse, this was the result. Found it while going through old files, and thought I would post it... be gentle with the tomatoes.)